![]() ![]() What would the type of person you want to find you enter in the “Industry” field? This can be tough because even those that work at the same company as you might list different industries here. The concept here is the same as in optimizing your location. It makes me more approachable in my target market because I’m considered “local,” and it also means I get found in more relevant search results because many are using the location feature to filter results. I live in Orange County, California, but if I was in charge of a territory that was primarily centered around Los Angeles, I would want to change my location to Los Angeles. Here’s counter-intuitive one, but it’s important to put yourself in the shoes of your target visitor. Overtly selling to people in your Professional Headline feels like a slap in the face to many a LinkedIn user. You need to include information in your Professional Headline that will draw your potential visitor into wanting to find out more about you.īe explicit as to how you can help people – but do it in a professional and well-branded manner. You don’t need to put here that you are TITLE at COMPANY NAME – viewers can see that in your profile. In terms of areas to differentiate yourself in your professional LinkedIn profile, look no further than your professional headline, the formerly maximum 110 now 220 characters that appear prominently just under your name both on your profile, and more importantly on search results. What is a good professional headline for LinkedIn? 3.) Professional Headline branding is critical Check out this link for more advice on your LinkedIn profile name. You’ll have plenty of other areas in your profile where you can differentiate yourself. ![]() LinkedIn is the most trusted social network out there, so you should have a name that is cognizant of that and stay away from gimmicky nicknames. I talk a little about the SEO (search engine optimization) of your profile below, but those that put in keywords, or even worse phone numbers, as part of your name look cheesy and like you’re blatantly out to sell me on something. And, besides, if you want to make a deeper connection with someone, shouldn’t you be showing your real face? 2.) Professional names only, please You might be able to get around not having a photo, but as studies show in having photos in Google search results, those with photos might expect a significant increase in CTR (click-through rate) after people find you in LinkedIn search results.Īctually, LinkedIn themselves have said that profiles with photos are 7x more likely to be viewed by others. I’ve blogged about LinkedIn photo tips in the past, but it bears reminding that unless you need to hide your face in the public for personal security reasons, you should always have a professional looking photo represent you. In other words, you don’t have to pay to get access to professional profile features! Professional LinkedIn Profile Tips Checklist 1.) Get serious about your photo Note that all of the below can be done on any free LinkedIn account. Here are my 17 suggestions for you to make sure you include in your professional LinkedIn profile regardless of your profession. You might be surprised what they find! How do I create a professional LinkedIn profile? Better yet, ask someone you trust to read this and then give your professional LinkedIn profile an audit. Have you spent even a fraction of that time in thinking about how to create a strong professional LinkedIn profile?Įven if you think you have your bases covered, pay attention to your professional LinkedIn profile while you read this. Think of all the time and effort that businesses put into investing into creating a well-branded and strategic website. Think about it: Whatever activity you do on LinkedIn, it will always lead people back to your profile. And while recruiters might check you out as a potential candidate if you have a strong profile with relevant skills, the objective in creating one is about building out your branded career story and showcasing the key positions you’ve had and experiences that will help your profile standout and showcase your core skills. ![]() It’s not a resume of your experiences: It’s a tool to showcase your professional brand. Professional LinkedIn profile What is a LinkedIn professional profile?Ĭonsider your professional LinkedIn Profile to be equivalent to the front page of the website of you.Looking for more LinkedIn advice? Check out these other posts:.12.) Don't ignore endorsements – manage them.11.) Build credibility with recommendations.8.) Your Professional Summary: Expand upon your Professional Headline – and support it.7.) Your Activity will show your latest status update – do you have one?.3.) Professional Headline branding is critical.Professional LinkedIn Profile Tips Checklist.How do I create a professional LinkedIn profile?.What is a LinkedIn professional profile?. ![]()
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